32 Cross Way, Havant, Hampshire, PO9 1NG
07988426669
kaifarthing@mail.com
Profile:
Dynamic, results-driven and self-taught E-Commerce Business Owner and Manager, with
over 10 years of experience in driving online sales and enhancing user experience across
various digital platforms. Demonstrated expertise in developing and executing strategic
E-Commerce initiatives that improve website traffic, conversion rates and overall sales
performances. Has started businesses with only a few pounds and has taken them up to
six-figure turnover sums within a short space of time. Proficient in leveraging data
analytics to make informed decisions and optimize online marketing campaigns. Adept at
managing cross-functional teams, overseeing product listings and ensuring seamless endto-end E-Commerce operations. Passionate about staying ahead of industry trends and
implementing innovative solutions to exceed business objectives.
Skills:
- E-Commerce Platforms: Extensive knowledge of vital platforms, such as eBay,
Amazon Seller Central, OnBuy, Shopify and WooCommerce. - Strategy Development: Expertise in crafting and implementing E-Commerce
strategies that align with business goals and drive online revenue growth. - Digital Marketing: Proficient in SEO, PPC, Email Marketing, Social Media and
Google Merchant Centre to boost online visibility and customer acquisition. - User Experience Focused: Conscientious on enhancing user experience through
intuitive website design, A/B testing and continuous improvement based on user
feedback. - Product Management: Experienced in managing product listings, pricing
strategies and inventory management to maximise sales and minimise products
being out of stock. - Vendor Management: Proven ability to negotiate with and manage third-party
vendors to ensure high-quality service and cost-effective solutions, including
extensive drop shipping knowledge and experience. - Data Analysis: Experienced with key tools, such as Google Analytics, Hotjar,
SEMrush and ZIK, to track performance, identify trends and optimize digital
marketing efforts. - Customer Relationship Management Skills: Salesforce, HubSpot etc.
- Payment Solutions Knowledge Skills: PayPal, Stripe, Klarna etc.
Work Experience
Scent Shave & All
Havant, Hampshire
2014 – Present
Owner/Manager
Full-Time
The main E-Commerce business that I have been working on in recent years.
Operating primarily as a Sole Proprietor, this business was launched part-time in 2014
and within a few years was comfortably and sustainably turning over six-figures,
providing me with a full-time income. Specialising in FMCG products in particular, such as
shaving and beauty lines. We stock over 800 different SKUs, across many different
product categories and selling on various different sales platforms. These include
Amazon, eBay, OnBuy and Shopify, amongst others. Challenges, such as having to go VAT
registered and then still being able to maximize profits, have been embraced and
overcome as this business has continued to grow. In more recent times, I have been able
to outsource the majority of tasks, which has allowed me fresh capacity to take on a new
challenge.
- Have overseen the strategic planning and execution of E-Commerce initiatives,
leading to a year on year increase in annual online sales. - Oversaw our first eCommerce website with WooCommerce, contributing to a 15%
growth in overall sales. - Have carried many roles, including content creating, marketing strategies and
customer service representation. - Implemented data-driven marketing strategies that enhanced user engagement
and conversion rates by approximately 25%. - Led a site redesign project that improved page load speed by 50%, resulting in a
better user experience and higher search rankings. - Conducted regular A/B testing and user experience research to optimize the
customer journey. - Coordinated with third-party vendors to integrate new payment solutions and
enhance website functionality.
EDUCATION
HSDC College
Havant, Hampshire
2007 – 2009
Various A-Levels and AS qualifications.
Bourne Community College
Southbourne, West Sussex
2002 – 2007
10 GCSEs C and above.
VOLUNTEERING & LEADERSHIP
OneChurch
Children’s Worker
Emsworth, Hampshire
09/2010 – Present
OneChurch
Youth Worker
Emsworth, Hampshire
09/2008 – 07/2020
INTERESTS
Being Active
Exercising and Improving Health
Cooking and Eating Well
Song Writing