Kai Farthing

About Me

Commercially focused and self-taught E-Commerce professional with over 10 years of experience driving online growth across marketplaces and direct-to-consumer channels. Proven track record of building and scaling businesses from minimal investment into six-figure turnover operations through strategic planning, marketplace optimisation, digital marketing and data-driven decision-making. Experienced in developing and executing e-commerce strategies that increase revenue, improve profitability and enhance customer experience. Skilled across Amazon, eBay, Shopify, WooCommerce and other online sales channels, with expertise in digital marketing, analytics, AI, automation and process improvement. Passionate about leveraging emerging technologies to streamline operations, identify growth opportunities and deliver measurable commercial results.

Skills & Expertise

E-Commerce Platforms

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Extensive expertise across leading e-commerce platforms including Amazon Seller Central, Temu Seller, eBay, Shopify, WooCommerce, OnBuy and other online marketplaces, with experience managing multi-channel operations, product catalogues, pricing, promotions and marketplace optimisation.

Strategy Development

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Proven ability to develop and execute commercial e-commerce strategies that increase revenue, improve profitability and support long-term business growth through marketplace expansion, customer retention and operational efficiency.

Digital Marketing

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Experienced in digital marketing including SEO, PPC, email marketing, social media, Google Merchant Centre and AI-powered content creation. Skilled at using automation and emerging AI tools to improve workflows, enhance customer engagement and increase marketing effectiveness.

User Experience Focused

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Customer focused approach to improving online user experience through website optimisation, conversion rate optimisation (CRO), A/B testing, customer journey analysis and continuous improvements driven by user behaviour and performance data.

Product and Vendor Management

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Highly experienced in product lifecycle management, inventory control, pricing strategies, listing optimisation and marketplace compliance to maximise sales while maintaining healthy stock levels across multiple sales channels. Strong supplier and vendor management skills, including negotiating commercial agreements, managing third-party relationships and extensive experience with dropshipping operations and fulfilment models.

Data Analysis

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Data driven decision maker with experience using Google Analytics, SEMrush, ZIK Analytics and marketplace reporting tools to monitor performance, identify trends, optimise product visibility and support commercial decision-making through actionable insights.

Helping To Transform Online Retail Experiences

As a seasoned E-Commerce expert with a proven track record of success in optimising online retail operations, I am committed to helping transform online retail experiences. With a deep understanding of digital marketing, supply chain management, and customer experience, I have helped businesses achieve significant growth and efficiency. My expertise spans across various E-Commerce platforms and technologies and I believe I would be a valuable asset to any online retail team.

With over a decade of experience in the E-Commerce industry, I specialise in driving growth and innovation for online businesses. Explore my journey and discover how I can help elevate your e-commerce strategy…

Work Experience

2014 - Present

Business Owner and E-Commerce Manager

Scent Shave & All - Havant, Hampshire

This is the main E-Commerce business that I have been working on in recent years. Operating primarily as a Sole Proprietor, this business was launched part-time in 2014 and within a few years was comfortably and sustainably turning over six-figures, providing me with a full-time income. Specialising in shaving and beauty products in particular, we stock over 600 different lines, across many different product categories and selling on various different sales platforms. These include eBay, OnBuy and Shopify. Challenges, such as having to go VAT registered and then still being able to maximise profits, have been embraced and overcome as this business has continued to grow. In more recent times, I have been able to outsource many business operational tasks.

2023 - Present

Business Owner and Joint E-Commerce Manager

Sovereign Hair Products - Havant, Hampshire

Sovereign Hair Products is a barbering products brand, that me and my business partner began after noticing some gaps in the market, with years of E-Commerce experience between us. We oversee all aspects of this business, from sales, to manufacturing, as well and marketing and analytics. We create inspiration by planning out a vision with niche ideas that are developed from thinking outside of the box and then seeing these chosen ideas through. We are a dynamic, innovative company and we specialise in the creation and distribution of high quality hair and shaving products, that cater to a diverse range of hair types, textures, and needs.