Kai Farthing

Havant, Hampshire, PO9 1NG

07988 426669

kaifarthing@mail.com

kaifarthing.co.uk

PROFESSIONAL PROFILE

Commercially driven E-Commerce Business Owner with over 10 years’ experience building, scaling and managing successful online retail businesses across multiple marketplaces. Founded and grew an e-commerce business from a small personal investment into a sustainable six-figure annual turnover operation, managing every aspect of the business from sourcing and supplier negotiations through to digital marketing, customer experience and operational strategy.

Extensive experience selling across Amazon, eBay, Shopify, OnBuy and other online marketplaces, with expertise in marketplace optimisation, inventory management, pricing strategy, international fulfilment and business growth.

A proactive problem solver with strong commercial awareness and a proven ability to identify opportunities, improve efficiency and deliver profitable growth in highly competitive markets.

KEY ACHIEVEMENTS
Founded and grew an e-commerce business from startup to a sustainable six-figure annual turnover.
Successfully manage over 800 active SKUs across multiple online marketplaces.
Built and optimised multi-channel sales operations including Amazon, eBay, Shopify and OnBuy.
Improved website performance, increasing page speed by approximately 50%.
Implemented marketing and conversion optimisation strategies that increased website conversion rates by around 25%.
Successfully navigated VAT registration while maintaining profitability and continued business growth.
Developed long-term relationships with UK and international wholesalers and suppliers.
Automated and outsourced key business operations to improve efficiency and enable further growth.

CORE SKILLS
E-Commerce & Marketplace Management
Amazon Seller Central
eBay
Shopify
WooCommerce
OnBuy
Commercial Strategy
Business Development
Revenue Growth
Pricing Strategy
Product Sourcing
Supplier Negotiation
Inventory Management
Digital Marketing
SEO
PPC
Email Marketing
Google Merchant Centre
Social Media Marketing
Analytics & Optimisation
Google Analytics
SEMrush
Hotjar
A/B Testing
Performance Reporting
Operations
Customer Experience
Payment Solutions (Stripe, PayPal, Klarna)
International Shipping
Process Improvement
Third-Party Logistics
Dropshipping
Project Management

PROFESSIONAL EXPERIENCE
Owner & Managing Director
Scent Shave & All

2014 – Present

Founded and continue to manage a successful multi-channel e-commerce retail business specialising in FMCG products across health, beauty and personal care categories.

Responsible for all commercial and operational aspects of the business including:

Business strategy and growth
Supplier sourcing and negotiations
Product selection and pricing
Marketplace management
Digital marketing
Customer service
Financial management
Website optimisation
International shipping and logistics
Key achievements
Grew the business from startup to sustainable six-figure annual turnover.
Built a catalogue of over 800 products.
Increased website conversion rates by approximately 25% through data-led optimisation.
Improved website performance, reducing page loading times by approximately 50%.
Successfully expanded across multiple online marketplaces.
Introduced automation and outsourcing to improve operational efficiency.
Maintained profitability while adapting to VAT registration and changing marketplace policies.

EDUCATION
HSDC College

2007 – 2009

A Levels & AS Levels

Bourne Community College

2002 – 2007

10 GCSEs (Grade C and above)

VOLUNTEERING
Children’s Worker

OneChurch

2010 – Present

Supporting children’s activities and community engagement.

Youth Worker

OneChurch

2008 – 2020

Mentored and supported young people through regular youth programmes.

INTERESTS
Health & Fitness
Cooking
Songwriting
Personal Development