Kai Farthing

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About Me

Dynamic, results-driven and self-taught E-Commerce Business Owner and Manager, with over 10 years of experience in driving online sales and enhancing user experience across various digital platforms. Demonstrated expertise in developing and executing strategic E-Commerce initiatives that improve website traffic, conversion rates and overall sales performances. Has started businesses with only a few pounds and has taken them up to six-figure turnover sums within a short space of time. Proficient in leveraging data analytics to make informed decisions and optimize online marketing campaigns. Adept at managing cross-functional teams, overseeing product listings and ensuring seamless end-to-end E-Commerce operations. Passionate about staying ahead of industry trends and implementing innovative solutions to exceed business objectives.

Skills & Expertise

E-Commerce Platforms

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Extensive knowledge of vital platforms, such as eBay, Amazon Seller Central, OnBuy, Shopify and WooCommerce

Strategy Development

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Expertise in crafting and implementing E-Commerce strategies that align with business goals and drive online revenue growth.

Digital Marketing

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Experienced in SEO, PPC, Email Marketing, Social Media and Google Merchant Centre to boost online visibility and customer acquisition.

User Experience Focused

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Committed to enhancing user experience through intuitive website design, A/B testing and continuous improvement based on user feedback.

Product and Vendor Management

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Experienced in managing product listings, pricing strategies and inventory management to maximise sales and minimise products being out of stock.

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Proven ability to negotiate with and manage third-party vendors to ensure high-quality service and cost-effective solutions, including extensive drop shipping knowledge and experience.

Data Analysis

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Familiar with Google Analytics, SEMrush and ZIK, amongst others, to track performance, identify trends and optimize digital marketing efforts.

Helping To Transform Online Retail Experiences

As a seasoned E-Commerce expert with a proven track record of success in optimising online retail operations, I am committed to helping transform online retail experiences. With a deep understanding of digital marketing, supply chain management, and customer experience, I have helped businesses achieve significant growth and efficiency. My expertise spans across various E-Commerce platforms and technologies and I believe I would be a valuable asset to any online retail team.

With over a decade of experience in the E-Commerce industry, I specialise in driving growth and innovation for online businesses. Explore my journey and discover how I can help elevate your e-commerce strategy…

Work Experience

2014 - Present

Business Owner and E-Commerce Manager

Scent Shave & All - Havant, Hampshire

This is the main E-Commerce business that I have been working on in recent years. Operating primarily as a Sole Proprietor, this business was launched part-time in 2014 and within a few years was comfortably and sustainably turning over six-figures, providing me with a full-time income. Specialising in shaving and beauty products in particular, we stock over 600 different lines, across many different product categories and selling on various different sales platforms. These include eBay, OnBuy and Shopify. Challenges, such as having to go VAT registered and then still being able to maximise profits, have been embraced and overcome as this business has continued to grow. In more recent times, I have been able to outsource many business operational tasks.

2023 - Present

Business Owner and Joint E-Commerce Manager

Sovereign Hair Products - Havant, Hampshire

Sovereign Hair Products is a barbering products brand, that me and my business partner began after noticing some gaps in the market, with years of E-Commerce experience between us. We oversee all aspects of this business, from sales, to manufacturing, as well and marketing and analytics. We create inspiration by planning out a vision with niche ideas that are developed from thinking outside of the box and then seeing these chosen ideas through. We are a dynamic, innovative company and we specialise in the creation and distribution of high quality hair and shaving products, that cater to a diverse range of hair types, textures, and needs.